Best Peec AI Alternatives for AI Search Visibility
If you're reading this, you probably already know that the way people discover products and services is changing fast. Traditional Google search is still around, but it's being joined by AI-powered search engines like ChatGPT, Perplexity, Google AI Overviews, and Gemini. Your potential customers aren't just typing keywords anymore. They're having conversations with AI assistants that recommend solutions directly in the chat.
If you've been using Peec AI to track your brand's visibility across these platforms, you might be wondering if there are other options out there. Maybe the pricing isn't working for you. Maybe you want a tool with different features, or better coverage of certain AI models. Perhaps you're just doing your homework before committing to something long-term.
I've spent a lot of time researching the AI search visibility landscape and testing multiple platforms. I've also talked to marketing teams who've made the switch from Peec. This guide is designed to help you make a real decision based on what actually matters to your business, not to push you toward any particular tool.
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Ranksmith offers the best overall value if you want comprehensive AI visibility tracking with solid competitor intelligence at a price that won't break the bank.
Otterly.ai is the most budget-friendly option and includes a unique GEO Audit feature that shows you exactly why you're not getting cited.
Profound is your move if you're enterprise-scale and have the budget for premium analytics.
Writesonic combines visibility tracking with AI content generation, which is helpful if you're trying to build your entire GEO strategy from scratch.
The right choice really depends on your specific needs, how much you want to spend, and what you plan to do with the insights you get. Keep reading if you want the full breakdown.
Ranksmith: Best Overall Value for Comprehensive GEO Tracking
Ranksmith is probably the strongest alternative to Peec AI right now, especially if you want comprehensive AI search visibility tracking combined with competitor intelligence that actually helps you take action. The platform launched in 2025, so it was built from the ground up specifically for the AI search era rather than being bolted onto an older tool.
What makes Ranksmith different is that it doesn't just show you where you appear in AI responses. It goes deeper and tells you which sources and citations are actually driving those mentions. This matters because it means you can run targeted outreach campaigns to those exact sources, improve specific content pieces, or engage in communities that actually move the needle on your visibility metrics.
The platform monitors five major AI engines across all pricing tiers: ChatGPT, Perplexity, Gemini, Claude, and Grok. If you go Enterprise, you also get Google AI Overview. That's six platforms total, which is roughly comparable to what Peec offers.
What I really like about Ranksmith is how it handles competitor tracking. The Starter plan lets you track 5 competitors, Pro covers 10, and Enterprise goes up to 20. But here's the thing that sets it apart: Ranksmith automatically surfaces new competitors it discovers appearing alongside your brand in AI responses. This saves you from having to manually track down all your competitors yourself.
The metrics Ranksmith focuses on are practical and tied to actual business outcomes: AI Authority Index, AI Visibility Rate, Average AI Ranking, and Reputation Score. You also get Share of Voice tracking over time and detailed information about which websites, communities, or media outlets are being cited when your brand or competitors appear.
Another solid feature is the prompt prioritization system. Instead of treating every tracked prompt the same way, Ranksmith assigns each one a performance score based on how it's currently performing, how often it mentions you, and how often it links to you across different AI engines. This helps you filter down to your quickest wins, which is exactly what you want to focus on first.
Ranksmith also gives you strategy recommendations that are actually tied to actionable sources. If your competitors are winning mentions through G2 reviews or Reddit discussions, Ranksmith tells you this and suggests specific plays you can run. Then you can track whether those efforts actually improve your visibility.
Pricing-wise, Ranksmith's Starter plan at $69 a month undercuts Peec's entry price of around $95 a month. The Pro plan at $149 a month gives you 60 prompts versus Peec's 100 at €199 per month. So while Peec gives you more prompts at the mid-tier, Ranksmith might be more accessible if you're starting out with GEO.
Ranksmith makes the most sense for marketing teams and agencies that want insights they can actually act on. If understanding why competitors win certain mentions and then executing targeted campaigns based on that knowledge sounds valuable, this is your tool.
Otterly.ai: Most Affordable with Comprehensive Features
Otterly.ai has become one of the most popular choices for businesses getting started with GEO, and honestly, the main reason is the pricing. At just $29 a month for the Lite plan, it's the most accessible entry point among all the alternatives we're looking at. The catch? You're not getting a bare-bones tool. Otterly actually provides a pretty comprehensive feature set that rivals tools costing three to four times as much.
The platform launched in October 2024 and grew to over 10,000 users by mid-2025. In November 2025, Gartner named it a Cool Vendor in AI in Marketing, which is a big deal. That kind of recognition doesn't usually go to half-baked tools.
Otterly.ai tracks your brand across six AI platforms: ChatGPT, Perplexity, Google AI Overviews, Gemini, Microsoft Copilot, and Claude. The platform checks your custom prompts daily and stores all the responses, so you can see trends over weeks and months rather than just a snapshot today. That historical view is important because it's the only way to actually prove that your GEO efforts are working.
Here's the feature that really stands out: Otterly has a GEO Audit tool. While most competitors just show you mentions and sentiment, Otterly's audit actually analyzes 25+ on-page factors to tell you specifically what's blocking your site from getting cited. You get a scored checklist showing technical issues like robots.txt blocks or broken schemas, content structure problems like bad heading hierarchy, authority signals that are missing, and optimization gaps like Open Graph tags.
One user called this "the most detailed GEO audit I've seen in a Pro plan," and I think that's fair. Most tools tell you you're not visible but don't explain why. Otterly tells you why. The limitation is that it identifies problems without holding your hand through every fix, so you'll need some technical comfort or access to a developer. But for teams that can handle that, it's invaluable.
The pricing structure is based on how many prompts you want to track. Lite at $29 handles about 10-15 prompts, Standard at $189 supports around 100, and Pro at $989 can track roughly 1,000 prompts. This scaling means it works for solo marketers testing GEO all the way up to large brands with extensive monitoring needs.
The platform includes sentiment analysis, citation tracking, competitor benchmarking, and weekly automated reports. You can export data via CSV, which is particularly useful for agencies that need to report to clients. The interface has a lot of data available, and analytics-comfortable users will appreciate that depth, though less technical marketers might find there's a learning curve.
Compared to Peec's €89 entry price (roughly $95), Otterly at $29 saves you 69%. The Standard plan at $189 is also cheaper than Peec's Pro tier at €199 (~$212) while giving you similar prompt capacity.
Otterly.ai works best for teams that are cost-conscious but don't want to sacrifice quality. It's particularly valuable if you want to understand specifically what's preventing you from getting cited in AI responses. The 14-day free trial with no credit card needed means you can test it risk-free.
Profound: Enterprise-Grade Analytics and Conversation Insights
Profound is positioned as the premium, enterprise-focused player in this market. The company raised $35 million in Series B funding, and that investment is reflected in the platform's capabilities. It tracks over 10 AI platforms including ChatGPT, Google AI Overviews, Perplexity, Gemini, Claude, Grok, Meta AI, DeepSeek, and Microsoft Copilot.
What sets Profound apart is how it does the monitoring. Instead of just querying LLM APIs, Profound monitors the actual AI search engines that real users access. This means you see the exact experience that consumers get, including all the dynamic, real-time information that AI systems pull in. Most API-only tools completely miss this dynamic content.
Profound also has a Conversation Explorer that shows trending topics and questions people are asking AI platforms about your brand and industry. This data updates weekly and helps you discover new topics and questions worth tracking before you set up specific prompts. It's basically market research built into the platform.
The platform emphasizes four core metrics: visibility (how often you appear), share of voice (your percentage of mentions versus competitors), citations (which sources are referenced), and traffic attribution (how AI visibility connects to actual website traffic and conversions). If you sell e-commerce products, you can also add ChatGPT Shopping visibility tracking.
Profound just introduced tiered pricing to be more accessible beyond just enterprise customers. Starter at $99 a month gives you basic Answer Engine Insights with limited prompt tracking. Growth at $399 a month increases prompts to roughly 200 unique prompts (24,000 responses analyzed per month) and includes full AI engine coverage and enhanced competitive analysis. Enterprise is custom pricing and includes unlimited prompts, API access, dedicated support, SSO integration, SOC 2 Type II compliance, and all-time historical data. For enterprise brands, these security and compliance features are often non-negotiable.
Here's the thing though: all that enterprise goodness comes at a price. The Growth plan at $399 is 3-4x more expensive than comparable tools from Otterly at $189 or Ranksmith at $149. Profound doesn't support tracking multiple client properties from one account, which eliminates agency use cases. The traffic attribution features are primarily valuable for e-commerce brands, not SaaS companies or B2B service providers.
One reviewer said it best: "Great tool, wrong price point for most AI visibility use cases outside of enterprise." The $99 starter is too limited to be competitive, while the $399 Growth plan delivers features available elsewhere at $100-150 a month. For Fortune 500 brands, major retailers, and enterprise e-commerce companies with flexible budgets, Profound makes sense. For SaaS startups, B2B tech companies, and agencies working with SMB clients, the pricing is probably going to feel prohibitive.
Parse.gl: Industry Benchmarking and Organic Prompt Discovery
Parse.gl takes a different angle by focusing on organic prompt discovery and industry benchmarking. Instead of requiring you to manually input every prompt you want to track, Parse automatically discovers thousands of industry-relevant questions where your brand naturally appears. This means you get visibility into prompts you might never have thought to monitor yourself.
The Brand Explorer feature tracks real-time mentions across ChatGPT and Google AI Overview, showing you exactly when and where your brand shows up. For each discovered prompt, you see mention count, average position, and visibility rate. A project management tool might see 847 mentions at position 2.1 for "What are the best project management tools" or 623 mentions at position 2.8 for "Top alternatives to Asana".
One really cool feature is the industry benchmarking. Parse maintains what it claims is the world's largest database of tracked LLM responses, so you can browse industry rankings across 200+ categories and see how you stack up against other brands in your space. This gives you context around your performance, not just raw numbers.
Parse also breaks down performance by AI model, so you can see if you're performing differently in ChatGPT versus Google AI Overview. You might rank well in one but poorly in the other, which tells you where to focus optimization efforts. The platform tracks peer visibility metrics showing whether you're growing or shrinking in AI presence compared to competitors, position analysis to see if you're the top choice or buried in responses, and mention rate to gauge recommendation frequency.
The downside? Parse.gl doesn't publish pricing or feature details on their website. You have to request a demo or contact sales to get specific information. This lack of transparency can be frustrating when you're trying to compare tools and budget. They do offer a 7-day free trial and a playground where you can test prompts before committing.
Parse.gl makes the most sense if you want to understand your organic AI visibility, basically the prompts where you're already appearing without active optimization. The automatic prompt discovery saves time, and the industry benchmarking is valuable for competitive intelligence.
Mentions.so: Streamlined Tracking with Tailored Insights
Mentions.so is positioned as a streamlined platform focused on delivering the core metrics that actually matter without overwhelming you with excessive features. The platform tracks brand mentions across all major LLMs including ChatGPT, Perplexity, Gemini, Claude, and others.
At entry level, Mentions.so gives you 50 prompts tracked with 12,000 AI responses analyzed per month, updated daily, and unlimited team seats. This makes it accessible for teams that need solid coverage without enterprise complexity. The platform includes AI traffic analytics that shows you which prompts are actually driving traffic to your site, helping you connect visibility numbers to real business outcomes.
One of the features that stands out is the focus on tailored insights. Rather than just throwing data at you, the platform processes response patterns to deliver specific, actionable recommendations for improving your citations and visibility. This interpretive layer helps marketing teams translate monitoring into concrete next steps.
Mentions.so tracks the standard GEO metrics: visibility rate (how often you're mentioned), position (where you rank), sentiment (how AI platforms frame your brand), and share of voice (your percentage of mentions versus competitors). You also get citation tracking showing which sources are referenced when AI platforms mention brands in your category.
Like Parse.gl, Mentions.so doesn't publish detailed pricing or features publicly. You need to request demos or contact sales. They do offer a free trial, though specific terms aren't prominently advertised.
Mentions.so seems designed for mid-market marketing teams that want solid AI visibility monitoring without the complexity of platforms like Profound or the technical depth of Otterly's GEO Audit. The emphasis on tailored insights rather than raw analytics is helpful for teams that need to move fast.
Writesonic GEO: All-in-One Content Generation and Visibility Tracking
Writesonic takes a fundamentally different approach by combining AI visibility tracking with comprehensive content generation capabilities. Rather than just monitoring where you appear in AI responses, Writesonic provides the tools to create the content that will improve those rankings.
The GEO tracking component monitors your brand across ChatGPT, Perplexity, Gemini, Google AI Overviews, and Claude (with some Grok coverage), tracking visibility, sentiment, and share of voice. You can add custom prompts matching real search queries, benchmark competitors to see who's winning, and get AI visibility reports showing your citations and ranking trends.
Where Writesonic really differentiates itself is in helping you actually act on insights. The platform identifies outreach opportunities by showing you exactly which domains cite your competitors but not you. This enables targeted digital PR, guest posting, and link-building campaigns. It also provides platform-specific optimization guidance: lead with 50-70 word summaries for Google AI Overviews, use facts and lists for ChatGPT, highlight your story with charts for Perplexity.
On the content generation side, Writesonic has an AI-powered SEO Checker that scans content for keyword coverage, heading structure, and competitive gaps using real-time Google data. It assigns a Content SEO Score, flags missing semantic elements, and can auto-suggest improvements right in the editor. You also get content brief generation, AI writing assistance powered by multiple LLMs, and customizable brand voice settings.
The Professional plan costs $249 a month and includes 100 AI prompts tracked monthly, 2 users, 2 projects, and 100 AI-generated articles. The Advanced plan at $499 provides 200 prompts monthly, 5 users, 4 projects, 200 articles, and full GEO access. If you're already budgeting for both an AI visibility tool and a content creation platform, Writesonic's combined approach might actually be cheaper than buying two separate tools.
That said, this multitude of features can be overwhelming if you already have established content workflows. If you're already using Jasper or Copy.ai for content generation, Writesonic might create redundancy rather than add value. The platform shines for teams building their entire GEO strategy from scratch.
Writesonic works best for content-heavy marketing teams that need both monitoring and the ability to produce optimized content immediately. For agencies serving multiple clients who need both monitoring and content creation, the unified platform can streamline things significantly.
Tryanvil.com: Sales Training Focus (Note: Limited GEO Relevance)
Real quick on this one: Tryanvil is actually focused on AI-powered sales coaching and training rather than AI search visibility tracking. The platform uses AI to turn call recordings into role-play scenarios and objection handling practice, providing personalized coaching for sales teams.
This is a completely different use case from the GEO tools we're discussing. If you're specifically looking to track brand mentions in ChatGPT and Perplexity, Tryanvil isn't the right fit. It could be a complementary tool if you need sales enablement, but it's not a Peec alternative.
Consider staying with Peec AI if: You've already built internal workflows around the platform, value the unlimited country coverage (a feature where Peec excels compared to some alternatives), and have budget approval for the €89-€499/month range. Peec's established vendor relationship, Looker Studio integration, and API access on Enterprise plans provide continuity for teams who've invested in building reporting infrastructure around the platform.
For AI search visibility and GEO purposes, stick with the other six options I covered above.
Feature Comparison Table
Feature | Ranksmith | Peec AI | Parse.gl | Mentions.so | Otterly.ai | Writesonic | Profound |
|---|---|---|---|---|---|---|---|
ChatGPT Tracking | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
Perplexity Tracking | Yes | Yes | Limited | Yes | Yes | Yes | Yes |
Google AI Overview | Enterprise only | Yes | Yes | Limited | Yes | Yes | Yes |
Gemini Tracking | Yes | Add-on | Limited | Yes | Yes | Yes | Yes |
Claude Tracking | Yes | Add-on | Limited | Yes | Yes | Yes | Yes |
Grok Tracking | Yes | Add-on | Limited | Limited | Yes | Limited | Yes |
Entry Tier Prompts | 25 | 25 | Not public | 50 | 10-15 | ~50 | Limited |
Mid Tier Prompts | 60 | 100 | Not public | Not public | ~100 | ~100 | 200 |
Enterprise Tier Prompts | 150 | 300+ | Not public | Not public | ~1,000 | Custom | Custom |
Competitor Tracking | 5/10/20 | Yes | Yes | Yes | Yes | Yes | Yes |
Sentiment Analysis | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
Citation Analysis | Yes | Yes | Limited | Yes | Yes | Yes | Yes |
Share of Voice | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
Historical Data | 6-24 months | Not specified | Yes | Yes | Yes | Yes | 2 months or all-time |
API Access | No | Enterprise only | Not specified | Not specified | CSV export | No | Enterprise only |
Automated Reports | Yes | Weekly | Yes | Yes | Weekly | Yes | Yes |
GEO Audit | No | No | No | No | Yes | No | No |
Content Generation | No | No | No | No | No | Yes | Yes |
Pricing Comparison Table
Tool | Entry Price | Mid-Tier Price | Enterprise Price | Free Trial |
|---|---|---|---|---|
Ranksmith | $69/mo | $149/mo | $549/mo | 7 days |
Peec AI | ~$95/mo | ~$212/mo | ~$532/mo | 7 days (needs CC) |
Parse.gl | Contact sales | Contact sales | Contact sales | 7 days |
Mentions.so | Contact sales | Contact sales | Contact sales | Available |
Otterly.ai | $29/mo | $189/mo | $989/mo | 14 days (no CC) |
Writesonic | $99/mo | $249/mo | $499/mo | Available |
Profound | $99/mo | $399/mo | $499+/mo | Demo required |
Final Opinion: Which Tool Is Right for You
After going through all of these, here's what I actually think about which tool makes sense for different situations.
Go with Ranksmith if you're a marketing team or agency that wants solid AI visibility tracking with competitor intelligence that helps you actually take action. The focus on source attribution, showing you exactly which websites and publications are driving mentions, is valuable for teams ready to run outreach campaigns based on visibility data. The automatic competitor discovery and prompt prioritization system help you focus on quick wins. At $69 a month for the Starter plan, it's accessible for smaller teams while scaling up to enterprise.
Go with Otterly.ai if budget is tight and you need solid GEO monitoring with diagnostic capabilities. At $29 a month, it's the most affordable entry, and the GEO Audit feature showing you specifically why you're not getting cited is genuinely useful. The 14-day free trial with no credit card makes it easy to test.
Go with Profound if you're a big enterprise, major e-commerce retailer, or Fortune 500 company with budget flexibility. You'll get the most comprehensive platform coverage, conversation insights showing trending industry topics, and enterprise-grade security. At $399-$499 plus per month, this isn't for everyone, but if you need it, you need it.
Go with Writesonic if you need both AI visibility tracking and content generation in one tool. If you're building your entire GEO program from scratch and don't have existing AI content workflows, Writesonic's combination of monitoring and writing tools might be more cost-effective than two separate tools.
Go with Parse.gl if your main need is understanding organic AI visibility. The automatic prompt discovery saves time, and industry benchmarking is valuable for strategic planning. You'll need to contact sales for pricing though.
Consider Mentions.so if you want streamlined AI visibility tracking with insights that translate directly into actions. The focus on actionable recommendations rather than data overload is helpful for teams that need to move quickly. Like Parse, you'll need to contact sales for pricing.
Stay with Peec if you've already built internal workflows around it, like Looker Studio integrations or reporting infrastructure. There's value in consistency if you've invested in building around a platform.
The honest truth is that there's no universally best tool. A scrappy startup tracking 20 prompts has totally different needs than a Fortune 500 company tracking 300+ prompts across 10 countries. An agency needs multi-account support that some platforms don't offer. A content-heavy SaaS company might benefit more from integrated content generation than extensive platform coverage.
Test the free trials available for these platforms. Use your actual prompts and competitors. See which interface your team actually enjoys using. See which insights you'd actually act on. See which pricing fits your budget and expected ROI.
AI search is changing how people discover products. The brands that win won't necessarily have the most expensive tools. They'll be the ones that consistently act on insights, optimize their cited content, and earn their place in AI recommendations through real authority and value. Pick the tool that helps you do that work effectively, then focus your energy on execution.