Privacy Policy

Last updated: September 11, 2025

Introduction

Welcome to Ranksmith ("we," "our," or "us"). At Ranksmith, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at getranksmith.com (the "Site"), use our services (the "Services"), or interact with us in other ways.

By using the Site or Services, you agree to the terms of this Privacy Policy. If you do not agree, please do not use the Site or Services. We may update this Privacy Policy from time to time, and the most current version will always be posted on our Site.

Information We Collect

We collect information to provide and improve our Services, which help brands optimize their visibility in AI-driven search engines like ChatGPT, Perplexity, and Google AI Overviews.

Personal Information

  • Your name, email address, and billing information when you sign up for an account or subscribe to our Services.
  • Business details, such as company name and website domain, provided during onboarding to analyze AI search performance.

Usage and Technical Information

  • Search prompts, website topics, and AI-generated responses you submit for analysis (we do not store raw LLM outputs beyond what's necessary for your account).
  • Device information, IP address, browser type, and usage data (e.g., pages visited, time spent) collected via cookies and analytics tools.

Non-Personal Information

Aggregated data from AI responses (e.g., mention rates, sentiment scores) used for benchmarking, without identifying individual users.

We do not collect sensitive personal data (e.g., health or financial details) unless explicitly provided for business purposes.

How We Use Your Information

We use the information we collect to deliver and enhance our Services, such as tracking brand visibility across LLMs and providing actionable insights.

  • To create and manage your account, process payments, and provide personalized recommendations (e.g., AI visibility scores).
  • To analyze prompts against AI models and generate reports on mentions, rankings, and competitors.
  • To improve our Services through aggregated analytics (e.g., refining algorithms based on usage patterns).
  • To communicate with you (e.g., service updates, support responses) and send marketing emails (with opt-out options).
  • For security, fraud prevention, and compliance with legal obligations.

How We Share Your Information

We do not sell your personal information. We share it only as necessary to operate our Services.

  • With service providers (e.g., cloud hosts like AWS, payment processors like Stripe) under strict confidentiality.
  • With AI providers (e.g., OpenAI) for prompt processing, anonymized where possible.
  • For legal reasons (e.g., subpoenas) or to protect rights/safety.
  • In aggregated, de-identified form for research or marketing (no individual identification).
  • If Ranksmith is acquired, to the new owner under similar privacy terms.

Data Security

We implement reasonable security measures to protect your information, including encryption (e.g., HTTPS, data at rest), access controls, and regular audits. However, no system is completely secure, so we cannot guarantee absolute protection.

We retain personal information only as long as necessary (e.g., account data while active, analytics for 2 years post-deletion). Upon request, we delete data per applicable laws.

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance functionality, analyze usage, and personalize experiences. You can manage preferences via browser settings.

  • Essential Cookies: For Site operation (e.g., session management).
  • Analytics Cookies: From Google Analytics to improve Services (opt-out available).
  • Third-Party Cookies: From partners like OpenAI for integration.

For more details, see our Cookie Policy.

Your Rights and Choices

Depending on your location (e.g., GDPR for EU, CCPA for California), you have rights to access, correct, delete, or restrict your data. To exercise these:

  • Log in to your account to view/update information.
  • Email us at privacy@getranksmith.com for requests.
  • Opt out of marketing via unsubscribe links.
  • For EU/UK: Right to complain to your data protection authority.

We respond to verified requests within 30-45 days.

Children's Privacy

Our Services are not intended for children under 16. We do not knowingly collect data from children. If we learn of such data, we will delete it promptly.

International Data Transfers

Ranksmith is based in [Your Location, e.g., USA]. Data may be transferred internationally (e.g., to EU for AI processing). We use safeguards like Standard Contractual Clauses for GDPR compliance.

Changes to This Privacy Policy

We may update this Policy to reflect changes in our practices. We'll notify you via email or Site posting. Continued use after changes constitutes acceptance.

Contact Us

Questions about this Privacy Policy? Contact us at:

For EU/UK data subjects: Our Data Protection Officer can be reached at the above email.