Peec Vs Ranksmith - Which AI Visibility Platform is Better For You?

If you're reading this, you've probably already made the leap into AI search visibility tracking, or you're seriously considering it. Either way, congratulations on being ahead of the curve.

Most marketers are still catching up to the reality that ChatGPT, Perplexity, and Gemini are reshaping how buyers discover brands.​

You've narrowed your choice down to two solid platforms: Ranksmith and Peec. Both promise to help you track, measure, and optimize your brand's presence in AI search results.

But which one actually delivers the best value for your specific needs? I've spent considerable time looking at both platforms, and I'm here to walk you through an honest, detailed comparison that'll help you make the right call.

Quick Summary - The tl;dr Version

If you need the short version: Ranksmith offers better value for money for most marketing teams, especially if you're tracking markets globally. With pricing starting at $69/month, daily data refreshes, and no hidden add-ons, it's designed for teams that want straightforward, powerful AI visibility tracking without complexity.​

Peec is a solid choice if you have a smaller, regional focus and primarily need tracking in 3-5 countries. Starting at €89/month (~$95), it offers strong analytics with helpful integrations like Looker Studio and API access, although costs can climb quickly as you scale.​

The bottom line: For most CMOs and marketing leaders looking to track AI visibility across multiple markets with room to grow, Ranksmith provides more flexibility, better pricing, and clearer value. But let's dig into the details so you can decide for yourself.

Understanding the AI Visibility Landscape

Before we compare features, let's talk about why this matters. Traditional SEO focused on ranking #1 on Google.

But today, 60% of consumers prefer using AI search tools to find quick answers rather than traditional search engines. When potential customers ask ChatGPT or Perplexity for recommendations in your industry, you need to show up in those responses; otherwise, you'll lose the sale to a competitor.​

Organizations that leverage AI visibility metrics report a 30% improvement in marketing ROI.

Even more compelling, research shows that proper GEO (Generative Engine Optimization) tactics can boost your source visibility by up to 40% in AI-generated responses.

This isn't a "nice-to-have" anymore; it's essential infrastructure for modern marketing teams.​

Now that this is out of the way, let's get back to comparing the two leading and best AI visibility platforms out there i-e, Ranksmith & PeecAI

Feature-by-Feature Comparison

Let me break down how these two platforms stack up across the features that actually matter for your day-to-day work.

AI Platform Coverage

Ranksmith monitors five major AI search engines right out of the box: ChatGPT, Perplexity, Gemini, Claude, and Grok. The AI Engines you can access depend on your subscription tier. ChatGPT and Perplexity are available for all tiers, while Grok, Gemini, Claud, and Google AI Overview are available on higher tiers. You don't need any additional add-ons to use any feature.

Peec covers ChatGPT, Perplexity, and AI Overview across all tiers. However, Gemini, Claude, and DeepSeek may require additional monthly fees of €20-30 per platform, which can significantly increase your actual subscription costs.​

Winner: Ranksmith edges ahead here with a transparent, all-inclusive platform coverage. You won't face surprise charges as you scale.

Prompt Tracking and Management

Both platforms use a "prompt-based" tracking model, where you define the questions your buyers are asking AI tools.

Ranksmith offers 25 prompts on the Starter plan ($69/month), 60 prompts on Pro ($149/month), and 150 prompts on Enterprise ($549/month). The platform provides AI-suggested prompts to help you get started, and you can organize prompts by category, model, and topic.​

Peec provides 25 prompts on the Starter plan (€89/month), 100 prompts on Pro (€199/month), and 300+ on Enterprise (€499/month). They also offer AI-suggested prompts and let you organize with custom tags.​

Winner: Peec offers more prompts at the mid-tier and enterprise levels, which could be valuable for larger teams tracking extensive prompt lists. However, Ranksmith's prompt allocation is sufficient for most businesses, and the lower price point balances this out.

Competitor Intelligence

This is where things get interesting, because understanding where competitors show up in AI responses is often more valuable than your own metrics.

Ranksmith allows you to track 5 competitors on Starter, 10 on Pro, and 20 on Enterprise. The platform automatically discovers companies frequently co-mentioned with your brand, shows share of voice comparisons, and reveals which sources competitors are leveraging.​

Peec takes a different approach with unlimited competitor tracking across all plans. They suggest competitors based on who appears in your tracked prompts, making it easy to add new competitors as they emerge. However, they don't show many data points for each competitor.​

Winner: Peec has an advantage here with unlimited competitor tracking, which might attract some users, but Ranksmith offers more data points for each competitor, making it a good trade-off.

Data and Analytics

Both platforms provide solid analytics dashboards with visibility metrics, sentiment analysis, and historical trending.

Ranksmith offers 6 months of historical data on Starter, 12 months on Pro, and 24 months on Enterprise. The dashboard shows AI Authority Index, AI Visibility Rate, Average AI Ranking, Reputation Score, and Share of Voice metrics. Daily refresh rates keep your data current.​

Ranksmith also provides detailed analytics at the Prompt level, citation analytics, and competitor analytics. These analytics can be accessed on their respective pages. So you get an overview on the main dashboard and further details on respective analytics pages, providing an intuitive data digging approach.

Peec provides comprehensive analytics with visibility percentages, sentiment scoring, and position tracking. The interface is clean and intuitive. However, specific historical data retention periods aren't clearly specified in their documentation.​ Peec also provides prompt, citation, and competitor analytics.

Winner: Tie. Both platforms deliver strong analytics, though Ranksmith's clearly defined historical data retention gives you more predictable long-term tracking capability.

Integrations and Workflow Tools

Ranksmith focuses on core tracking and analysis features with email alerts and support via email and Discord (Pro and above). The platform emphasizes simplicity and doesn't currently offer data export or API access, though these features are in active development and will be available in future updates.​

Peec shines here with robust integration options, including API access, Looker Studio connector, and CSV exports. This makes it easier to build custom dashboards and integrate AI visibility data into your existing analytics stack.​

Winner: Peec takes this category. If integration with your existing tools is critical, this could be a deciding factor. However, if you are looking to use the tool on its own platform and don't want to export and import the data into your own workflow, then both platforms are equally capable.

User Experience and Onboarding

Ranksmith offers a straightforward setup that takes about 5 minutes to get up and running. After signing up using your e-mail or using one of the social connectors, you add your website, define your initial prompts (or use AI-suggested ones), select competitors, and complete your setup. Once added, you will be taken straight to your new dashboard, where you can see your initial data. The interface is clean and accessible.​

Peec also has a well-polished, intuitive, and user-friendly interface. The onboarding process is quite similar to what Ranksmith has built and can be completed quickly.

Winner: Both platforms have well-designed, easy-to-use onboarding and setup processes. So in this category, it's a tie.

Citation and Source Intelligence

Understanding which sources AI platforms reference when mentioning your brand is crucial for strategic optimization.

Ranksmith provides detailed citation tracking, showing you which sources (G2, Reddit, LinkedIn, press sites) drive your AI rankings. It also provides targeted recommendations for each citation source to increase your chances of getting cited. This enables targeted outreach, community engagement, or PR campaigns to strengthen your position.​

Peec also offers comprehensive source tracking with recommendations on which citation sources to prioritize. The platform highlights when review sites, community forums, or editorial domains frequently appear in sources. However, tailored recommendations are missing from their current implementation.​

Winner: Both platforms deliver valuable source intelligence that helps you understand and improve your AI visibility strategy. However, Ranksmith, with its tailored recommendation, has a slight edge in this category.

Feature Comparison Table

Pricing Comparison: The Real Cost of Ownership

Pricing transparency matters, especially when you're budgeting for the year ahead. Let's break down what you'll actually pay.

Ranksmith Pricing

• Starter: $69/month - 25 prompts, 5 competitors, all AI engines, all countries, 6 months of historical data
• Pro: $149/month - 60 prompts, 10 competitors, all AI engines, all countries, 12 months of historical data
• Enterprise: $549/month - 150 prompts, 20 competitors, all AI engines including Google AI Overview, all countries, 24 months of historical data

All plans include daily tracking, all major platform coverage, and email alerts. No hidden fees or per-platform charges.​

Peec Pricing

• Starter: €89/month (approx. $103) - 25 prompts, all countries, unlimited competitors, ChatGPT/Perplexity/AIO tracking
• Pro: €199/month (approx. $231) - 100 prompts, all countries, unlimited competitors, email + Slack support
• Enterprise: €499/month (approx. $579) - 300+ prompts, all countries, unlimited competitors, email + Slack + phone support

Note that additional AI platforms (Gemini, Claude, DeepSeek) may cost €20-30 each per month as add-ons and could increase your monthly subscription cost.​

Pricing Comparison Table

The Hidden Cost Factor

Ranksmith and Peec go side by side on features but differ on value proposition when it comes to supporting AI search engines. Ranksmith offers tiered access to different AI search platforms, while Peec needs additional add-ons on top of their monthly subscription cost to give full access to all major platforms.

Value Winner: Ranksmith offers better value for most teams, especially those with global reach or growth ambitions.

Which Platform is Right for Your Team?

Let me help you think through this decision based on your specific situation.

Choose Ranksmith if you:

• Want predictable, transparent pricing with no surprise add-ons or per-platform charges as you scale.
• Prefer straightforward tools that do one thing exceptionally well rather than complex platforms with many integrations.
• Value longer historical data retention to track AI visibility trends over 12-24 months.
• Need a cost-effective solution that delivers professional-grade tracking at lower price points ($69-$549/month range).
• Are a small-to-medium business or startup looking to establish AI visibility without breaking the budget​

Choose Peec if you:

• Need unlimited competitor tracking across all plan tiers, which is valuable in crowded markets or for competitive intelligence teams.​
• Require robust integrations like Looker Studio, API access, and CSV exports to connect with your existing analytics stack.​
• Track 100+ prompts regularly and need higher prompt allocation at mid-tier pricing (though this comes at a premium price)
• Are an agency managing multiple clients with complex competitive landscapes where unlimited competitor slots are essential.

Ranksmith Delivers Better Value For Most

Here's my honest take after analyzing both platforms: for the majority of CMOs and marketing leaders I know, Ranksmith offers the better package.

The combination of transparent pricing, all major AI platforms coverage, and solid core features makes it a smarter long-term investment.

Yes, Peec has some advantages, particularly around integrations and competitor tracking. But when I factor in the total cost of ownership, especially for growing businesses that operate across multiple markets, Ranksmith consistently comes out ahead on value.​

The AI visibility tracking market is still relatively new, and tools in the $79-$149 range offer the best value-to-feature ratio for most businesses.

Ranksmith sits right in that sweet spot, while Peec's pricing can escalate quickly once you account for platform add-ons.​​

Final Thoughts

AI visibility tracking isn't optional anymore—it's fundamental infrastructure for modern marketing teams.

Both Ranksmith and Peec are solid choices built by teams that understand this space. You genuinely can't go wrong with either one.

But for most marketing leaders focused on building sustainable competitive advantage across multiple markets without breaking the budget, Ranksmith offers a clearer path forward.​

Ready to take control of your AI visibility? Start with a free trial, test it with real prompts that matter to your business, and make the choice that serves your team's specific needs.

Either way, you're investing in the future of how customers discover and evaluate brands, and that's a smart bet.